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boga launch
Client
BOGS
Role
Lead Designer
Art Director
Year
2025
BOGS came to us to help them launch their new slip-on clog, the Boga. In tandem with a brand expression refresh, we brought a fresh creative and messaging direction to carve their path in a new product space.
My role as Art Director was to come up with concept that highlighted the features of the Boga, while telling a story for "The perfect after-hours shoe".
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