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holiday campaign
Client
Fender
Role
Lead Designer
Art Director
Year
2024
Each year, Fender rolls out a robust holiday campaign starting in November. We were challenged with concepting an art direction that sustained excitement through the entire holiday season, and producing thousands of assets to serve Fender's many channels.
My role on the project was to provide creative strategy and approach, as well as overall art direction throughout the whole campaign.
I got the opportunity to be on set and provide art direction over a 3 day shoot in Corona, CA.
We created a festive yet modular design system that allowed us to expand throughout the whole holiday season.
With the help of my production designer, we were able to deliver thousands of assets for the America and EMEA Geos.
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