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girls sports bras
Client
Nike & DICK'S Sporting Goods
Role
Lead Designer
Production Assistant
Year
2023
After launching an enhanced digital journey for girls sports bras at DICK'S Sporting Goods, we got the opportunity to capture empowering and educational photo and video to refresh the experience.
My work on the project began with concepting an art direction that captured comfort, movement, and connection.
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To spread our "Free to Play" message, I got the opportunity to create seeding kits based on our art direction. I designed the box as well as hand made custom keychains for each recipient.
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