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sports bras refresh
Client
Nike
Role
Lead Designer
Year
2023
Nike came to us looking reintroduce their 4 kids sports bra franchises with new product positioning, and to empower and educate girls on their first bra.
As the lead designer, I helped create an art direction that brought together an inviting yet educational feel, while feeling brand right in a newly explored space.
To better reach younger audiences, we created social-first content that was informative and playful.
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One exciting piece of this project was to refresh the Size and Fit guide for Nike dotcom. We updated the content with a bright color background and clear, concise instructions.
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