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project elevate
Client
Vans
Role
Designer
Year
2025
In tandem with helping Vans launch a brand new website experience, they came to us looking for guidance on how to refresh their e-commerce photography and video.
My team and I worked closely to establish a creative direction approach that was aligned to the future state of Vans.
The work started with countless hours of research and brain dumping of current and forecasted trends.
Once we aligned on a cohesive approach, we began to layout the guidelines that would pave the way for current and future Vans photographers.
One key ask from Vans was how they should approach adding video to their product pages. We created a tailored approach to their wide range of needs.
Our guidelines are now given to their photographers as guidelines on how to bring the new era of Vans alive on their dotcom.
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